Campaigns, sites, programmes, and other ideas in Redpump's creative book. Redpump - strategic ideas and marketing direction from campaign copywriting to CRM programmes.

IBM 'e-business'

By 1998 IBM had rebuilt its brand thanks to the ad agency Ogilvy & Mather, and proposals were made for both regional and worldwide ad campaigns to trumpet it. As the account's regional copywriter, I wrote this campaign proposal (one of two) for southeast Asia markets.

Execution 1: 'Steel'

Execution 2: 'Red'

Execution 3: 'Kite'

Execution 4: 'Boardroom'

Execution 5: 'Credit'

Execution 6: 'Mirror'

Execution 7: 'Fish'

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