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campaigns
PRINT
This 1999
proposal for Iomega Singapore
is one of my favourites.
A
tactical campaign for Lotus from 1998
sold seminar participants on the free coffee.
Another 1998 campaign
for IBM's RS/6000 pushed some UNIX servers into the world of trading companies.
These 1998 print executions
for IBM's RS/6000 played on the meanings of available, scalable, and secure in both technological and business contexts.
This 1993
proposed campaign for a mountain bike maker
played on the construction of the bikes.
A
couple of 1997 ads for the Discovery Channel
in the Phillippines, Singapore, and Taiwan.
The
1997 'Thunking' campaign
in Singapore compared a coding task to another activity.
A
bunch of mini-ads
for Redpump itself, for Campaign magazine in 2003.
A
1998 proposal
to raise awareness of cryonic suspension went down well with biostasis fans.
The
first of two 1998 proposals
for a regional IBM e-business campaign.
The
second proposal
for a regional e-business campaign.
An early (1994)
house campaign
for a Tokyo creative shop.
A campaign of two print executions for IBM's Thinkpad
on a forward-looking media plan - consecutive years!
The
first Asian executions
for IBM's 1996 brand campaign.
1997 proposals
for a Malaysian bank.
The
San Diego Zoo Bioarchive
inspired this ecological campaign idea in 1994.
POSTERS
These
two department store posters
were proposed to MAC Cosmetics in 1999.
Two 1995 posters
sold students on a series of lectures.
This pair of sketches for Pearl & Dean
won me my first agency job back in 1995.
A Hongkong tertiary school
asked for a poster (audience: about 30!) for a prospective students' night in 1994.
This series of ultra-cheap 1997 posters
was designed to build a brand for a Malaysian footwear contractor.
RADIO
A campaign of three radio spots trumpetting
IBM's connection to the 1996 Olympics
.
BANNER
These three 2000 campaigns were all part of IBM's e-business campaign across Europe, done at Ogilvy Interactive Paris:
e-customer service
,
Partners
, and
Business Intelligence
.
This 6-GIF campaign for Cortal
's e-trading division launched a new website in 1999.
This campaign for Heineken
tied in with IBM's GPS positioning work.
This
1999 campaign for IBM's server range
turned tabloid newspaper headlines into marketing messages.
This
summer 1999 brand campaign
also told CIOs about the merits of servers.
Two
campaigns for a Singapore Internet Service Provider
kicked off a rebranding in 1998.
TV
Just for fun, here's a
1998 proposal for the Singapore Reportory Theatre
of two short TV spots.
{red
pump
}
the book
nine skills
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