web stuff
SITES
The 2000
rework of Global One before it split from France Telecom worked as a
stopgap.
The 2000
version of my own site, chrisworth.com, remains the most, er, colourful.
An information architecture and copy job resulted in this
2002 site for Equant.
espressostories.com
is a side venture of Redpump launched in 2003, exploring the literary form
of ultra-short stories.
Redpump wrote a
25,000 word copy-driven site for software house KwikCost in
2003.
APPLICATIONS
Corrobbo
is a side project of Redpump. It's a database-driven, web-based application
that helps people work in teams on projects.
Purple
Spinnaker asked Redpump for an IA(?)
and UE(?) of its
B2B networking idea in 2001.
Janglegene,
Yonderfluke,
Textblade, and
Zealweather are
other Redpump side projects on the drawing board.
VIRAL MARKETING
One of my personal favourites. This
2001 concept proposed to Heineken turned urban legends into marketing
tools.
GOOGLE ADWORDS
Google's content-targeted ads work. Here's a
2004 campaign that books spare days on the 'pump's calendar.
ANNOYING POPUPS
Users hate them, marketers love them: this
2000 string of popups was part of IBM's e-culture campaign.
A web-based
Q&A for a business communications group put the issues of networks
in context.
SITELETS
A competition
for Perrier proposed to fill the web with a billion bubbles for the
millennium celebrations.
White
Water Strategies asked for a basic brand image that worked on the web
in 2002.
INTERACTIVE BANNERS
This
pair of 1999 banners highlighted IBM's involvement with sports events.
IBM's 1999
Magic Box TV campaign adapted well to banner formats, with a little
Java help.
Unilever's
first broadband campaign in the Netherlands (in 2000) put together a
sitelet and two very different executions to see what'd happen.
OTHER BANNERS
This 1999 banner adorned a large display screen at a Singapore exhibition centre.
Banner campaigns without any extra web technology in them - i.e. straight
marketing messages - are on the campaigns
page.