what Redpump does

I create and execute customer acquisition and retention campaigns according to a 12-month rolling marketing plan agreed at the start. The basic goal is to deliver ROI of 4x-12x for a budget below £200K.

  First task is to agree a marketing plan for the budget you assign to me. That marketing plan will be a rolling series of campaigns across one or more media, sent to prospects and customers according to demographic and psychographic information in accordance with a budget and other financial outcomes we agree.

  That done, I create marketing communications - letters, emails, ads, PPC snippets - that deliver agreed messages to different segments, each with an individually-keyed tracking code (offer codes, passwords, clickable URLs) that tell us who responded and what they responded to.

  Every month, that information gets analysed and the creative work tuned to increase the conversion rate. If a certain group of prospects responded, we concentrate more closely on prospects with the same attributes (and find more of them to market to.) Or if (when!) something isn't working we change it. That's how your marketing plan works: monthly analysis, insight, and actions that contribute to a rising sales curve.

  That's what Redpump does, thanks to my decade-plus as an IMC (integrated marketing communications) copywriter for some of the biggest ad agencies and marketers. So why use it?

HOW TO REACH ME
  So if you need to communicate effectively - to excite an audience, carve out a market, win fresh business, or whomp up a website - chances are I can help. Contact me here.