why use Redpump?
You should use me because I bring to your marketing the same tools
and methods used by billion-dollar worldwide enterprises, for as little as
£48K a year.
These tools and methods include demographic and psychographic prospecting,
insight-driven messaging, web-based A/B splits, segmented
PPC (pay per click) campaigns, individually-keyed mass media, and direct communications
with intelligent conversion tracking. It uses Google Analytics, AdWords /
AdSense, and customer relationship management apps like salesforce.com
to bring communications across different media together into a managed
conversation over time. All with the customer journey and creative
work optimised monthly for maximum uplift.
In short, you get the right creative, measured by the right metrics,
and a rolling programme of optimising it all.
I do things this way because while a one-off campaign can create an
audience, a campaign delivered with these methods (as part of a proper marketing
plan) creates a customer base. And a customer base - a community
of customers drawing closer to you every month and each time they buy - carries
more profit and fewer costs. (It's six times as expensive to attract a new
customer as to retain an existing one.) So driving retention
as well as acquisition is how I offer you a 4x-12x
return on your marketing budget.
A customer base is your business's core property. Make sure you know
its value. Like to see what Redpump
does too?
HOW TO REACH ME
So if you need to communicate effectively - to excite an audience,
carve out a market, win fresh business, or whomp up a website - chances are
I can help. Contact
me here.